Why Having a Domain Name is Important
Whether you own an existing business or have an idea for a startup, you need a strong online presence. Usually, the first thing your potential customer will do when searching out your product or service is to conduct a web search, and if your website is relatively easy to find and navigate, you’ll greatly increase your chances of a sale.
With the majority of shopping happening on the internet, the dynamic of marketing has changed significantly, and one of the most effective and lasting methods of reaching potential customers is through a well-developed and maintained a website. From a marketing standpoint, you can create a lasting brand image with the right domain name.
Benefits of a strong domain name
Deciding and registering a domain name should not be done in haste. It is a valuable marketing and search tool that should successfully lead customers to your site. Careful deliberation and research should be applied, as it might be the most important decision you make when carving out your slice of the online market.
A strong domain name:
- Adds professional credibility to your business and separates you from the millions of get-rich-quick-scheme websites out there.
- Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers.
- Establishes your business as tech-savvy and forward-thinking. Whether you actually sell products online or not, it is crucial to your reputation to claim your territory online.
- Creates mobility for your internet presence. If you decide to change web hosting services, relocate to a different country, or shift to using your own in-house server, your domain name stays with you, allowing you to continue to build your brand without having to start all over.
- Increases your search engine ranking. As you build your business and develop your website with quality content, your domain name will become more and more recognizable in search engines like Google, which draws more customers in your direction.
- Will provide your brand with marketability around the world, or you can choose to focus specifically in a local region.
- As opposed to traditional marketing—as long as you keep current with the low annual fees—your domain name will not expire.
How to decide on a domain name
Your brand says everything about you, your values, your identity, and what you promise to deliver. Why should your domain name be any different? Before choosing one, it’s important that you educate yourself on the different styles and types of domain names out there so you can make the best decision for your needs.
A new startup business should select a domain name that parallels—or even better, matches—the company name to direct customers to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before announcing yourself to the world.
If you already own an existing business and your company name or certain keywords you wish to use are not available, a little creativity might be needed to select a domain name. We’ll get into that later in this article.
Use your domain on websites created with AbcSubmit
Use free website templates or create your website from scratch and then click Publish to add your domain.
Contact AbcSubmit team for any help you may need.